TIGER TIGER
The spread of low quality sushi places or other neighborhood caterers has led to a loss of authenticity in Asian culinary culture, yet so diverse and generous. The revival of Asian cuisine is taking hold in France. Our brand territory invites you to live this new Asian experience, It is an invitation to travel, a journey that gives us a « POP» experience of Asia. Where you will discover flavors, friendliness, an offbeat tone, and humor. We designed the brand and re-imagined the narrative and tone behind the Tiger Tiger restaurant. We want customers to have the feeling of meeting a real tiger : the experience must be fascinating and surprising. The brand is derived from tradition and innovation itself, using the Tiger as an ever-present symbol of the chinese culture, with a sparkling honk-kong spirit and taste for fine detail, and a touch of humor, making it highly memorable. We created : « The indomitable Tiger Tiger. »
