Alongside the Carlili team, the agency & the brand have redefined the brand promise around two pillars: minimizing the carbon footprint of your rental and benefiting from the best customer service by your side. That's it, traveling with a light mind, that's the Carlili spirit.We worked on simple shapes to get as close as possible to the emotion we wanted to communicate: lightness, without completely decorrelating it from Carlili's world: the car.
Collaboration with Fanfare agency
We worked on simple shapes to get as close as possible to the emotion
we wanted to communicate: lightness, without completely decorrelating
it from Carlili's world: the car.
we wanted to communicate: lightness, without completely decorrelating
it from Carlili's world: the car.
Result? The "flume": this mixture of love symbol, tire imprint, feather and leaf.
It represents the Carlili spirit, this invitation to travel without constraints.
It represents the Carlili spirit, this invitation to travel without constraints.
